Meet E.J. Smith

The Inside Scoop on the Original Sassy Advocate™

Welcome! I’m EJ Smith.

My goal is to help you uncover the truths about who you are, and to create a life you’re more excited to live than you ever dreamed possible (regardless of past experiences) by giving you tools that you can immediately use to improve your self-awareness, your relationships and your life. Fresh out of Jersey, I’m bringing you my own personal brand rooted in heart-based grit that seeks encourage and inspire clients to live their truth– the good, the bad, and everything in between.

 I’ve been told that my style is like a mix between Olivia Pope and Carrie Bradshaw.

My work is heart-based in that I really do believe that each and every person has a unique Life Purpose to which they are singularly suited to fulfill. It’s gritty because… well, I’ve been told that not only do I not suffer fools well— I don’t suffer them at all. In short, the SimplyEJ brand is as much about who I am, as it is about what I do.

Every one of us is, in the cosmic perspective is precious

So what about me? Throughout the course my of adult life, I’ve worn several professional hats.


Ultimately, I decided to be a therapist because I saw people around me in pain— pain that they didn’t ask for or acquire through any ‘fault’ of their own— but were stuck cleaning up the mess regardless. Often in the process, it seemed like people missed their strengths. They focused on what they saw as damaged, and forgot that despite everything life had thrown at them— they survived. In my world, that gets count.

Why Trauma?

Trauma means injury. Trauma means damage. Trauma also means there’s going to be a mess to clean up, and it is not for the faint of heart.

Healing from trauma is messy business.

And I think that one of the best ways to get through that mess is by acknowledging it for what it is in an raw, no-holds-barred manner. And that starts with me–very directly and gently speaking to some common fears and concerns. The more unedited clients can be in our sessions, the better our results. Former colleagues and clients have come to playfully refer to this approach as “fluffy grit” — Having those hard conversations with heart. (Are you noticing a pattern yet?) Clients have the right to know that I can handle hearing about whatever mega-ton of pain they’ve managed to survive.

And no, I don’t care if you curse in session.

Fluffy & Gritty

With this admittedly avant-garde approach, I’ve had the opportunity become known in my community as a respected advocate for survivors of sexual abuse and domestic violence, and provider of therapy services for adult survivors of trauma. It is an honor and a privilege to do this work. And I’m excited to share this website with you, in the hopes that more survivors of trauma might find the hope and healing they seek.

Considering counseling?

Learn more about E.J.’s counseling style and what professional counseling services she is able to provide.

Take me there!

Professional Bio

E.J. is the owner and founder of Simply EJ and LPC practicing in the State of Texas. Her mission is to teach and inspire survivors of sexual and domestic violence to reclaim their power, find their purpose, and live a healthier, more fulfilling life. She’s the creator of, and the original Sassy Advocate.  In this advocacy role, she has also spoken on college campuses, in the media, at conferences, and has articles published in print & online in various publications such as The Crescent,, Military Spouse,, Many Kind Regards, and more. E.J. holds advanced degrees in both Education, and Mental Health Counseling, and is a National Certified Counselor. With a demeanor that is both personable and straight-off-the-shoulder, E.J. seeks to inspire communities to take active interest in putting a stop to sexual and domestic violence, by boosting their knowledge of the issue, busting through inaccurate myths, and demonstrating that it is possible to talk about sexual assault and domestic violence in an open format.


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Blog Posts

Blog Posts



EJ in the Media


In addition to writing, EJ is also available for speaking engagements, as well as media interviews on radio and TV.  Listen to her most recent interview on domestic violence on VoiceAmerica with Dayton Ann Williams. EJ has also appeared on local TV — KBTX Channel 3

Work with E.J.

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